NIKE X GIANTS

Vodafone Giants is one of the main E-Sports team of the spanish league.
This gaming club has launched the new Giants oficial equipment in colaboration with Nike and Vodafone.

We were comissioned by The Drasik Studio (Spain) to collaborate on the video-launching of the new Vodafone Giants’shirt, working on the lighting and animation of the 3D elements.
The main goal of the project was to create a collection of visually interesting shots of the 3D elements to combine them with motion graphics animations.

The final video was showed at the launching event organised by Vodafone and Nike on January 2020, along with the presentation of the new members of the Giants team.

E-sports, gaming, motion graphics and 3D combined to create a new-wave motion piece. Do you dare to play?

Client: Nike
Agency: Lateral Thinking
Art Direction: The Drasik Studio
Motion Graphics: The Drasik Studio
3D Lighting / Animation: Hitabarity 3D