Playstation 5 Launch Campaign
Alongside Sony Interactive Entertainment, Amplify and Inertia, we had the opportunity to design and animate a fully anamorphic 3D film for 5 curved large-scale screens and a series of projection mapping sites to launch for the highly anticipated PlayStation® 5.
Bringing the ‘Play Has No Limits’ global launch campaign to life, we transformed iconic locations, from Dubai’s Burj Khalifa to London’s Piccadilly Circus into mesmerising immersive and anamorphic shows. Times square (New York), Piccadily Circus (London), Paris Opera (Paris), COEX Screen Square(Korea).
The films used a naked-eye 3D effect which created an unbelievable illusion of the product physically and realistically breaking out of the curved screens.
Client: Sony Interactive Entertainment
Agency: Amplify
Design, Direction & Production: Inertia Studios
CG Artists: Tom Phipps, Henry Yeomans, Nikolai Pulger, Christoph Strohfeld, Giacomo Lietti, Marcel Hita Baró (Hitabarity 3D), Ezequiel Grand, Bruno Inhudes, Charlotte Quillet, Mihaly Sipos, David Slachta, Alexander DeBavelaere
Content capture: Explore Impossible
Music & Sound Design: Kambiz Aghdam