LOGITECH - Feel the moment
Logitech MX Series is the professional line of products from this well-known tech brand.
We’ve been lucky to be a part of Trizz’s team to create the visuals for this 360 campaign. mixing strong concepts, high-end 3D visuals and striking live action shots.
“This product film was created for Logitech MX Mechanical and Logitech MX Master 3S. Our super animation team created visuals to illustrate the Tactile Quiet, Linear and Clicky switches and the mechanical keys with smart illumination that allow its users to stay in maximum comfort for hours. We designed and built four sets in 3D and then physically built them on a sound stage in beautiful Barcelona. 4 sets, 4 days and 72 shots. This was seamlessly paired with our award winning animation department and creative direction team.”
On the 3D side, we have created a series of visual moods ranging from abstract minimal 3D animation to hyper-realistic and dynamic product films.
All these visual concepts had the objective of communicating and reinforcing the ideas or core concepts of the film, at the same time that they were reflecting the specifications of each product and explaining their key differences through an interesting visual and creative language.
Set design
BRAND: LOGITECH
PRODUCTION PARTNER: PARTIZAN
Executive Producer: Duncan Gaman
Senior Producer: Jason Oakley & Leo Green
PRODUCTION COMPANY: TRIZZ STUDIO
Creative Director: Oriol Puig
Art Director: Laura Ibañez, Marcel Hita Baro (Hitabarity 3D) & Fabio Medrano
Art Research: Laura Ibañez, Katerina Mileva & Nerea Hernandez
Director of Photography: Rafa Lluch
Storyboard: Ignasi Moreno
Executive Producer: Chris Vulpi
Head of Production: Simon Bath
Senior Producer: Hatty Christie
Production Assistant: Kasia Foremski
Shoot Producer: Simon Bath
Behind the Scenes: Nerea Hernandez
Editor: Joan Solsona
Set Design Concept Artist: Marcel Hita (Hitabarity 3D) & Fabio Medrano
CGI Art Directors: Marcel Hita Baro (Hitabarity 3D), Fabio Medrano & Marco Bergstein
Senior VFX Artists: Alberto Corpas & Oriol Mayolas
Animatic Artists: Alan Carabantes & Ignacio Conesa
Fluid Simulations: Dani Guixa
Flame Artists: Mikel Gomez & Jorge Febrero
Colourist: James Bamford @ Rascal Post
LIVE ACTION PRODUCTION: TRIZZ STUDIO
1st Assistant Director: Laura Ruiz
2nd Assistant Director: Nico Garcia
Focus Puller: Rafa Miralles
Camera Auxiliar: Amadeu Riera
Video Assistant: Diego Alcívar
DIT: Victor Casasl
Gaffer: Joan Planas
Sparks: Cesar Roca, Yago Ruíz, Nacho García, Oriol Monguilod, Aleix Gracià, Daniel Alvarez
Key Grip: Xavi Gordi
Technocrane: Jordi Galán & Agustín Casal
Set Art Direction: Ariel Santiago Zalazar
Art Assistant: Karen Torres
Art Coordinator: Queralt Antú
Props Buyer: Lorena Garcia
Set Dressers: Oriol Fernández, Carlos Caipa, Julian Chamorro & Zoé Almellones
Set Assistants: Julián Vinnicombe & José Ángel Troc
Wardrobe Stylist: Brisa Salietti
Wardrobe Assistant: Francisca Torres
Make Up Artist: Salónica Rodríguez
Make Up Assistant: Clara Buxeda
Talent: Susana Wang, Adria Triviño & Anthony de Leon
Production Manager: Dani Molina
Production Coordinator: Aina Salarich
Prduction Assistant: Cristina Marin
Runners: Marc Massó, David Ceballos, Nerea Soms
Photographer: Javier Tles
Digital: Fernando Ramon
Light: Sofia Roca
SOUND DESIGN & MUSIC: ZELIG