GroundTruth - Kinetic Sand
Relax. GroundTruth does the hard work, so you can just breathe and be sure that time is on your side.
GroundTruth (USA) is a location data technology company, and they are sure that their platform can be trusted.
Because of that reliability, GroundTruth's clients can be sure that nothing will be wrong with their services, and they can save time through them.
Said so, what could be better than taking advantadge of that extra time playing and relaxing with GroundTruth's kinetic sand?
From that briefing, we worked hand by hand with OneRiseEast (UK), a modern and dynamic advertising agency from London,
to create the visuals for the launching campaign of GroundTruth's Kinetic Sand.
We looked for a visual content to show the visual satisfaction generated by playing with kinetic sand.
One of the key points for the video was to show the different treatment that can be given to the sand (Cuts, Sand spreading, Shaping, Pressuring...)
As we created the visuals with 3D digital software, we took advantadge of that fact giving to the piece a "magical" touch
based on using no tools to interact with the sand. The sand moves by itself, enhancing the visual satisfaction component of the piece.
The objective of the campaign was to generate trust and engagement with GroundTruth's clients.
And we achieved that objective.
The next images show some examples of the response given by clients to the Kinetic Sand Project, shared through the hashtag #GTstressless
Client: GroundTruth (USA)
Creative concept: OneRiseEast (UK)
Art Direction: OneRiseEast (UK) & Hitabarity 3D
3D Design: Hitabarity 3D
Animation: Hitabarity 3D